Mixing a decidedly feminine spirit with a tomboyish aesthetic, designer Sadie Williams developed and refined her design point of view the renowned Central Saint Martins MA Fashion course in London.

She graduated in 2013 with a distinction for her work, and alongside her label, the designer works in collaboration with companies such as J W Anderson, Marc by Marc Jacobs, Katie Hillier and top fashion stylists. William’s collections showcase her strengths in print design, featuring bright color and graphic blocking and metallic textures.

Named one of Selfridges ‘Bright Young Things’ in 2013, she made a commercial debut with her “playful and utterly desirable” embossed mini-dresses and lurex-print sweatshirts. A selection of her ‘totemic’ MA collection dresses were on display in a Selfridges window display on Oxford Street. This is William’s second time presenting at London Fashion Week.

This is Sadie Williams’ first collection with Swarovski Collective.




Sadie Williams played upon her strengths with a combination of geometric prints, pattern cutting, and reflective textiles in vibrant colors. Crystal motifs were applied on reflective fabric jeans and banded raglan tops, embellishing her signature abstract patterns.



Sadie Williams debuted a Spring/Summer 2017 collection made for meaning; channeling the sea, the pieces featured geometric patterns shining with Swarovski crystal embellishments meant to mimic boats out at night.