Iris van Herpen’s vision lies in the reciprocity between craftsmanship and innovation in technique and materials. She creates a modern view on Haute Couture that combines fine handwork techniques with digital technology. Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and so to express and underline individuality.

The essence of Van Herpen is found in her attention to the character and emotions of a woman, as well as her attention to the feminine body. She mixes craftsmanship - using old and forgotten techniques - with innovation and materials inspired by the future.

Each one of Van Herpen’s designs uses a unique treatment of material or even the creation of completely new materials in order to realize the final vision. For this reason, Van Herpen prefers interdisciplinary research and often collaborates with other artists and scientists.

Iris Van Herpen has been a part of the Swarovski Collective since Autumn/Winter 2015.


Iris Van Herpen's nature-inspired Spring/Summer 2016 collection featured earth-toned Swarovski ceramic stones and lace woven into patterns reminiscent of Indian tree bridges. Van Herpen used ancient techniques remastered for the 21st century to create her tactile looks that featured impeccable craftsmanship paired with feminine silhouettes. 



Iris Van Herpen explores the interplay of magnetic forces. By thoroughly examining the representation of dynamic forces of attraction and repulsion, the designer fuses nature and technology. Emphasizing light and shadow play, the minimalist color palette of black, white, midnight blue, and nude allows the designer to concentrate on the garments’ structure. Micro webs of lace veil and reveal the luminescent flow of crystal forms, while triacetate features punctuate the soft drapes and volumes.

“I am very excited to immerse the beauty of the Swarovski crystal within my next collection. I find beauty in the continual shaping of chaos which clearly embodies the primordial power of nature’s performance” Iris Van Herpen.