Ashley Williams moved to England after growing up in the U.A.E in 1999. She studied womenswear at The University of Westminster making the headlines with her graduate show when current face of Chanel Alice Dellal, and Pixie Geldof took to the catwalk. 

Since taking to the Fashion East catwalk for the first time just a year ago and being named one of fashion’s most influential Londoners by The Evening Standard Ashley Williams has come to stock some of the planet’s most influential retailers, graced the pages of leading magazines from the USA to Tokyo, dressed the brightest stars and become the poster girl for the new generation of British designers taking the world by storm. 

Ashley Williams is a game changer in contemporary womenswear for a new generation with her dynamic perspective as the standout emerging designer to take note of in British fashion today.


Amidst black lips and pops of pink, Ashley Williams debuted a Fall/Winter 2015 Collection that was "all about the girls." Hints of punk rock were balanced with Ashley's signature playfulness and rows of Swarovski crystals in pinks and greens accented the collection's edgy girliness.



Doodled patterns, crystal mesh crop tops, graphic colors and oriental details brought the spirit of Sixties Pop to Ashley William's first solo show. 

William’s collection was inspired by the Age of Aquarius and the revolutionary spirit that gripped the world in the 1960’s. Traditional silhouettes and fabrics reflecting Eastern and Western culture were bound together and featured handmade silk fastenings, feminine tea dresses and Swarovski crystal mesh miniskirts and bra-lets.

I’m so excited to have the chance to bring Swarovski crystals into my collections for the first time. It’s allowed me to add a new dimension to the garments that had previously been unexplored
— Ashley Williams